From an idea
You know the domain. We know how to build it.
You’ve heard the problem from the people who have it. You’ve talked it through, more than once. Now you need something real in front of them, to see whether they’ll use it and whether they’ll pay. We take you from an idea to a first version real users can try in one to four weeks, then a new version every week.
Not sure yet? The CTO Hour is $575CAD $800£425€500: an hour with Mykola, then a one-page written plan within 2 working days. Know what you want? Scoping is free.
This is for you if you know the field and can say what right looks like.
You don’t need a deck, a specification or a landing page. Bring notes, a mockup, or just what you’ve heard from the people with the problem.
- You know the field better than any engineer you could hire.
And you can decide what “right” looks like.
- The money is there.
Raised, privately funded, already selling, or a company budget.
- You want people relying on it.
Not a demo.
- Nobody on your side builds software.
A data, AI or infrastructure person is welcome, and so is a technical domain expert.
Before you hire, give away equity or pay an agency.
At the idea stage the usual routes all ask for a big commitment before anything exists. A first engineer takes months to find. A technical co-founder takes a large share of your company. An agency wants the whole plan fixed, and charges for every change after that.
We start next week, at one price a week, and you can stop after any of them.
Change your mind any week. No change fees.
You don’t need a spec. Bring what you have, and we write it down and agree it with you before the first week is built.
Then you learn. That’s normal, not a failure of planning. Things that look right on paper often feel wrong once they’re built, and users who said they wanted one thing see it and ask for another. So every week you’re on a call with Mykola, our senior architect, as your CTO. Show the new version to your users. Tell him what they said on the weekly call. That’s next week’s work.
Keep what works underneath and build something different on top. Or try two products on one shared core and see which one your users pick. There is no change fee, because there is no locked plan to change.
How an idea becomes something real users can try.
- Start with an hour, or with free scoping.
Still working out what to build, or whether to? Book a CTO Hour and leave with a straight answer, build it, change it, or don’t, and a one-page written plan within 2 working days. Already know what you want? Share what you have and we scope the first version, for free.
- You get the scope back.
Free scoping gives you the scope of the first version and how many weeks it takes, in plain English. You approve the scope before paying anything. The rest follows once you start. See a sample scope.
- You only answer what’s needed.
We ask only what you alone can decide, with the options laid out and our recommendation marked.
- You see it working.
A demo video of the real product arrives 24 hours before each weekly call.
- You say yes, or not yet.
Nothing counts as done until you accept it. “Not yet” goes straight into next week’s plan.
The first version is running in one to four weeks, depending on what you start with. We confirm the number at scoping.
Not just code.
A first version that real users can rely on needs more than screens. Every version includes all six of these.
- The whole product
The screens, the data, the AI, the servers and sign-in, built to hold up.
- Live from the first version
Running where your users can reach it, not on someone’s laptop.
- Security
Set up properly from the start, with your data in your own cloud account, in the region you choose.
- Tested
Every version is checked before you see it.
- Documented
So anyone you bring in later can pick it up.
- Yours from day one
The code is in your GitHub and the cloud is in your company’s name.
Ush · Client, UK
From screen mockups and a wish list to one exchange per meeting.
Ush arrived with screen mockups and a wish list. The judgement that picks a meeting time lived in one assistant’s head. Booking a meeting went from a chain of emails to one exchange.
The screens they arrived with were never built. A new version every week, tried by real users, replaced the plan. Tryable at week 4, and still buying, one week at a time, at week 40.
What it costs.
- The CTO Hour: $575CAD $800£425€500
Paid when you book. If you build with us within 30 days, the hour’s price comes off your first week.
- Free scoping: free
You approve the scope before paying anything.
- A version: $5,600CAD $7,900£4,200€4,900
One week of building, ending with something running you can put in front of users. Stop after any week.
- After the version
30 days of bug fixes at no charge, then maintenance in tiers by what is kept running.
Questions.
How do you get a software idea built without a technical co-founder?
Bring the domain knowledge and the decisions. We bring the software engineering: one senior architect and a team of AI models building the whole product, a week at a time. You keep your equity, own the code from day one, and can stop after any week.
Not technical? Will you understand what’s going on?
Yes. You talk about your business, not software. A demo video of the real product arrives 24 hours before each weekly call, and you decide what happens next, in plain English.
Do you need a specification first?
No. Bring what you have: an idea, notes, a mockup or a full plan. We write it down and agree it with you before week one. If you already have a plan, we follow it. If an investor wants a written plan first, we write one.
What if you change your mind once you see it?
You will, and that’s the point. Say so on the weekly call and next week’s work changes to match. One price a week, no change fees.
Should you start with the CTO Hour or free scoping?
The CTO Hour if you’re still deciding whether to build, or what. Free scoping if you know what you want and are ready to start.
Ready to start?
Not sure yet? Book a CTO Hour: $575CAD $800£425€500, and it comes off your first week if you build with us within 30 days. Know what you want? Get your first week scoped, free.
Or write: [email protected]